知道真相以后就再也不想买iphone了……

用户名不可用注

apple卖的是软件

FFFreya

brand也是一大值钱地方啊

小团子_angela

我以前看王刚讲故事 有说过 其实成本很低 卖的就是牌子~~

晓梦迷蝶_leo

apple一个实验室研究通话质量的就要几亿美金

i如是

qiansunn 发表于 2014-9-19 09:59
这个是全部成本

全部成本？楼主你确定？

i如是

qiansunn 发表于 2014-9-19 10:02
我不是回复了500刀给iphone当研发成本么

研发成本。。店面租金算了么？员工工资算了么，股东分红，税呢？财务报表里那么多项，不能只看cost of goods。

瓜東的媽

可是要知道，中国最低工资订得低是谁的错？

用户已屏蔽

去买小米吧，他家的倒是成本售价差不多。。。

Megan_scalata

不能按着成本定价啊，这样谁还做生意啊，这么大群人要养着。。。

Mer的衣橱管家

。。。。白学了。marketing inventory 这些都要钱。。而且tech的东西 从不在于它本身多少钱 而是别人value他多少

Jerry-Xu-Nan

楼主看到的是manufacturing cost = direct labor + direct material + manufacturing overhead
可是除了manufacturing cost 还有Wage呀，SG&A呀，Inventory呀，R&D呀，Interest呀，Taxes呀，最后还要pay dividend呀。。。
哎呀，这个manufacturing是最不挣钱的一环了，所以力争上游把哈哈哈

halo那个谁

xxmplus 发表于 2014-9-19 09:58
只是硬件成本而已，亏你还读经济课。。。

排。。。难道这么多人工都免费的吗

Arochk

Apple is not an innovator any more. It's becoming a follower. If Steve Jobs were alive, he would disagree with iPhone 6. He used to comment: No one is going to buy a big phone. As a perfectionist, he would not let iPhone launch this many generations. He would just pick the best one. The spirit is gone.....
People buy iPhone because of its word of mouth, its technology, good service and many other reasons. However, I feel bad about my iPhone, it's not user friendly, the battery is always an issue (both function and design) and the people at the people in store are snobbish. The company is paying too much attention to marketing and will lose its edge eventually. That happended to apple before Jobs returned to Apple at some point and it also happened to Microsoft after Bill Gates left.
No matter what, it's not worth how much people are paying (considering costs including all the labor, SG&A, R&D, materials and OH). The comapny is just good at selling a picece of sh*t.

usnma

我只想说这个成本价相对销售价太良心啦。

那些搞金融投机的才是暴利该杀

Arochk

Jerry-Xu-Nan 发表于 2014-9-20 06:57
楼主看到的是manufacturing cost = direct labor + direct material + manufacturing overhead
可是除了man ...

Wage含在DL和SG&A里面了。R&D如果有突破性的研发，成本会上去。具体是什么个盈利状况，各个成本比例，去官网看10K吧。