南加招聘Digital Marketing Specialist

bunny310

Job Description

KK America is now launching an online Chinese Teaching program. We are looking for candidates who are experienced with digital marketing, lead generation, brand building, social media maintenance, facebook ads, google ads and ect.

Responsibilities:

• Building and implementing a publicity/communications strategies raising Social Media Global awareness and building brand recognition
• Website image and design, creation and delivery of effective marketing PR campaigns, developing of corporate communications and marketing collateral
• Creating strategies and goals to increase online traffic to the organization’s website
• Analyze key metrics that unit the company’s website traffic
• Update website content to exploit online opportunities for publicity via blogs, podcasts
• Develop and manage direct mail, email marketing, webinars, web marketing, advertising, and corporate collateral development
• Management, tracking, and advancing publicity opportunities
• Develop press releases and media alerts, presentations, FAQs, and other communications materials
• Collateral production and development to include writing and producing white papers, data sheets, website content, email templates and case studies
• Collaborate with both internal and external lead generation efforts to provide appropriate messaging and presentations to increase quality leads to the inside sales team
• Generate monthly reports on company’s marketing campaign’s performance
• Improving the user experience on the company’s website(includes design, content and usability
• Collecting and Evaluating customer feedback data
• Evaluating competitor’s Digital Marketing strategies and creating plans to surpass them.
  

Required Experience:

• Bachelor’s degree or equivalent in Marketing or related field
• Experience in Public Relations, Press and Analyst relations is required
• Demonstrated record of success in marketing communications for high-tech enterprise software products preferably in security and compliance.
• Excellent interpersonal skills coupled with exceptionally strong writing, presentation and verbal communications abilities.
• Must be extremely well organized and detail-oriented.
• Extreme attention to detail and consistency, from both a visual and content point of view.
• Project Management - Must be able to manage multiple projects at once and be very detail oriented, in a fast paced environment
• This person must be a self-starter, highly motivated, flexible and energetic
• Working knowledge of the following PC-based programs: Adobe FrameMaker, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Microsoft PowerPoint, Excel and Word. Macromedia DreamWeaver or web design knowledge would be a plus
• Ability to work across the organization at all levels to execute on all marketing communications programs.
  

Job Type: Full-time

Sponsorship: Greencard or citizen only

Please send your resume to hrusa@melot.cn