Hire Digital Marketing Specialist

Mila酱

Industry: Apparel & Fashion Employment Type: Full-time Position: Digital Marketing Specialist Location: 1311 John Reed Court, City of Industry, CA 91745 J.ING LIMITED INC. offers excellent benefits including medical, dental, and 401k. If you are one of the "best and brightest" in your field and you're looking to position yourself for the future, this is a great opportunity. For immediate consideration, please create a profile and make sure you provide your resume, salary requirements, and current contact information. You could send your profile to J.INGLIMITED@GMAIL.COM We look forward to learning more about you and the value you can bring to J.ING LIMITED INC. Job description • Develop tracking reports, such as website traffic, conversion, and user analysis for various digital media platforms to understand the performance of each digital touch point. • Utilize website tracking tools (Site Catalysts, KANA Connection and etc.) to analyze customer behavior to support the online acquisition and e-banking usage campaigns. • Develop value-added eDM tracking analysis, enhance email list management and optimize eDM procedure framework with cross-department cooperation. • In partnership with our digital agencies, develops and executes an effective strategy for eDM design and coding, Search Engine Optimization (SEO), business campaigns and other digital marketing activities. • Work with marketing team to create opportunities and initiatives to achieve revenue targets and cost efficiencies. • Keep abreast of Internet related developments and market trends in the Financial Services industry and establish ongoing monitoring of relevant competitors activity and capability • Manage the external suppliers and partners, together with annual budget for digital marketing. • Support global/regional digital marketing projects. Responsibilities • Take responsibilities about brand ecommerce by increasing the online business through both tactical and strategic execution of online retention techniques. Channels include but not limited to paid search, email and affiliate channels • Quick analysis to understand if our price positioning for main styles/products is correct • Create Facebook, Instagram, Pinterest, Twitter Product Catalog for marketing purposes. Set up Facebook Feed and post feed catalog • Identify and support to contract PPC/Social Paid ads with 3rd Party • Analyze campaign result, finding out which product, city and campaign group create most traffic • Towards building awareness and driving micro-conversions such as account creations, email sign-ups, email preference updates, and product review submissions • Plan and support managing the development of web content and email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization • Drive cross-team processes for effective, on-time delivery of content, promotions, and marketing plans through strong internal relationships and coordinating across departments • Support the development and execution of segmentation and test strategies to ensure web content and email relevance to distinct customer groups. Identify, test and implement new opportunities to improve conversion and customer satisfaction online and via email communications • Analyze, monitor and communicate performance of web-based and digital retention initiatives to the team while working across business teams (IT, marketing and merchandising) to ensure a cohesive and complementary online marketing program • Support marketing team to do content calendar, write project briefs, manage the internal and external design and production in the development of the campaign tools and coordinate the final execution and implementation of programs • Ensure online quality standards are maintained for representation of brand and seasonal message in all digital content presentation and location of the ad space Qualifications • 3+ years’ experience developing and managing web-based content and digital marketing • Project management experience associated with Interactive Marketing and/or Web projects • Experience in program testing, tracking, database segmentation and profiling,targeting, site metrics, and analysis • Master of MS Office Suite including Excel and PowerPoint • Applied experience interactive marketing and e-commerce strategies, channels,technologies, principles, and processes • Marketing/Web experience associated with a national-level retailer • Practiced in the basics of full life-cycle marketing initiative management • Understanding of fashion industry and related retail channels • Customer-facing abilities; ability to partner and influence • Decision making and problem-solving skills • Demonstrated financial and business planning skills • Communication and presentation skills • Outstanding written and verbal communication skills 中文： Industry: 时尚电商行业 Employment Type: 全职 Position: 数字化市场营销专员 Location: 1311 John Reed Court, City of Industry, CA 91745 J.ING LIMITED INC. 提供医疗保险，牙医保险以及养老金等优良待 遇。如果你是你所在领域的佼佼者并正在寻找一个好机会发挥自己的才干。请将你的简 历，你的作品集，你的薪资要求以及你的联系方式到J.INGLIMITED@GMAIL.COM 工作描述： 1. 对目前日新月异的数字媒体技术有相当的了解。数字营销包括电子邮件营销、社交媒 体营销、搜索引擎优化和搜索引擎营销、网络广告、电子商务和移动营销等； 2. 网络推广：协助负责公司产品的运营推广，协助谷歌SEO 的优化，数字媒体投放 的选择，投放效果的评估等，能够跨界整合，基于互联网和移动媒体等全媒体手段的营销 公关策划与执行，并为整合营销传播提供全媒体服务的技术支持平台。建立以沟通为导向 的数字营销模型，通过对消费者有影响的关键人实现高效传播，并从互动与体验中建立品 牌的好感度，进而达成销售。 3. 用户运营：对数据分类拆分及深层挖掘，有针对性进行推广，在清洗数据的同时，提 升用户二次回归转化，达到推动电商销售和支持品牌活动传播的目的。 4.产品包装 ：负责将公司产品做市场化包装，形成标准文档及素材，用于网络推广和市 场活动等，包括制作产品宣传册。 工作职责： •通过增加业务来承担品牌电子商务的责任， 通过在线保留技术的战术和战略执行。渠道包括但不限于付费搜索，电子邮件和关联渠道 •快速分析，了解我们的主要款式/产品的价格定位是可行 的 •创建Facebook，Instagram，Pinterest，Twitter等社交媒体产品目录的关键词。 •协助与第三方公司沟通并签订PPC /社交付费广告 •分析活动结果，找出具体哪些产品，城市和活动组能创造最多的流量 •负责电子邮件自动发送，注册，电子邮件偏好更新和产品评论功能 •规划和管理网站内容和电子邮件营销的发展包括计划，产品定位，网站 功能设置，测试，执行，报告和优化 •推动跨部门间流程，实现有效，及时的内容交付。 •支持并开发各大公司项目 ，执行细分工作任务和测试策略可行性。 •管理在线产品营销和内容，编写项目执行表 •确保品牌的在线质量标准和所有数字内容呈现的广告位。 工作资格： •3年以上开发和管理基于网络的内容和数字化的经验营销 •与互动营销相关的项目管理经验和/或Web项目 •有程序测试，跟踪，数据库分段和分析的经验，定位，网站指标和分析 •资深Office Suite，Excel和PowerPoint运用者 •应用体验互动营销和电子商务的策略，渠道，技术，和流程 •了解时尚行业及相关零售渠道 •有面向客户的合作能力，影响力，决策力和解决问题的能力 •展示财务计划和商业规划技能 •项目管理技能，有演讲技巧 •出色的书面和口头沟通技巧