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[全职招聘] Marketing Director in Food Manufacturing

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发表于 5 天前 来自手机 | 显示全部楼层 |阅读模式
1. Marketing Director

JOB PURPOSE: The Marketing Director will be responsible for the development and implementation of marketing strategies and the growth of the direct sales.

ESSENTIAL JOB FUNCTIONS:

1.       Brand Marketing
·         Develop and implement the brand’s internal and external marketing strategies and plans
·         Develop strategies and business plans to grow category sales and shares.
·         Work closely with the Senior Management team to set short and long term marketing vision to help grow the business
·         Coordinate cross-functional resources / teams on key initiative to achieve business targets
2.       Category Management
·         Conduct brand, segment, competitor, and category analysis to evaluate performance against business objectives.
·         Use trend, market and consumer research to identify growth opportunities
·         Keep senior management informed of consumer and industry insights for product evolutions
·         Determining the positioning of a product category to maximize visibility
·         Develop and maintain forecast / inventories of items and recommend pricing structure to achieve competitive gross margins
·         Assist with pricing activities / trade spending, analytical support, A&P management, planning, and supply chain alignment etc. as necessary
·         Be the expert and thought leader of various product categories

REQUIRED KNOWLEDGE, SKILLS AND EXPERIENCE

·         Bachelor’s Degree in Business Administration, Marketing, or related field; Master’s Degree is a plus
·         Experience with products in food service categories desired
·         10+ years marketing experience, with focus on customer's needs and foodservice research firms, experience with Asian food products
·         Understanding of key foodservice marketing programs including promotions, collateral, etc.
·         Previous work experience in the following companies is a plus:
·         Ajinomoto Winsor
·         Schwan’s
·         Lee Kum Kee
·         Kikkoman
·         Strong written and verbal communication
·         Excellent analytical skills

有意者请联系我。
专业猎头服务,不卖培训产品课程,不收取任何费用。

Carson Zhu
Associate Recruitment Consultant / Sales and Marketing Recruitment
Cesna Group
560 Sylvan Ave. Suite 2165, Englewood Cliffs, NJ 07632
T 201 567 8886 Ext. 303 | F 201 567 8981
Recruitment Experts Worldwide
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