Marketing Specialist - Bilingual in Mandarin YAMIBUY.COM – Industry, CA

Yamibuy

Job Description

Summary : We are looking for a talented Marketing Specialist to join the marketing team in our Los Angeles Office. This role will report to marketing manager, and plan and execute online and offline marketing campaigns, including onsite merchandising, seasonal promotions, new product launches, sweepstakes and contests, and marketing events.

Essential Job Responsibility:
- Develop and manage seasonal promotion calendar, and effectively communicate with different teams to ensure successful campaign execution.
- Come up with marketing campaigns that are appealing to targeted audience, including seasonal promotions, new product launches, sweepstakes and contests, and other ad hoc promotions.
- Responsible for marketing campaigns from initiation to execution which includes but not limit to promotion copy (English & Chinese), price lock, promo code creation, design concept, coordinate marketing activities for both online and offline channels and promotion performance recap.
- Analyze campaign performance and communicate with teams regarding to learnings and improvements for future promotions.- Manage website banner and product placements, and optimize ROI with analytics.
- Stay abreast of industry trends and best practices in Marketing, and convert them into campaigns.
- Support marketing events/ and be a brand advocate of the company.

Qualification and Requirements
- BA degree in Marketing, Business, Communication or related areas
- 2+ years of experience in direct marketing, market research, digital marketing, corporate communications or advertising is required
- Knowledge of marketing practices and principles, as well as media placements and creative design concepts
- Ability to effectively communicate in both Chinese and English
- Excellent organizational skills to work independently and manage projects with many moving parts.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
- Proficiency in Microsoft Office Suite

Job Type: Full-time

Required experience:

• Direct Marketing: 2 years
  

Required language:

• Mandarin
  

Please email your resume to jobs@yamibuy.com